

Earn CPE Credits!
Earn CPE Credits!
Entrepreneurship is more than launching a business - it involves identifying opportunities, managing risks, leading teams, and demonstrating resilience in a constantly changing environment. This course provides a practical approach to developing a strong business plan while helping participants evaluate opportunities, assess risks, and make informed strategic decisions. It also explores the often-overlooked realities of entrepreneurial life, including leadership challenges, financial pressures, and the importance of adaptability and perseverance for long-term success.
MBA-level entrepreneurial strategy fundamentals
Market need and competitive positioning analysis
Risk and uncertainty assessment methods
Customer-focused value proposition design
Entrepreneurial thinking within established organizations
Sustainable business model evaluation and growth planning

Explore modern approaches to business planning that focus on flexibility, practicality, and real-world business dynamics.
Understand the key elements of an alternative business framework that helps evaluate and structure new business opportunities.
Learn how these critical factors influence entrepreneurial decisions and the overall success of a business venture.
Discover essential strategies for identifying potential customers, building relationships, and generating business opportunities.
Gain insight into the challenges and responsibilities entrepreneurs face, including leadership, resilience, and long-term commitment.
Get a preview of your achievement with Demo Certificate - a glimpse of the credential you’ll earn after successfully completing the program.

Peter Margaritis, CPA, CGMA, CSP is a keynote speaker, author, and communication strategist who helps professionals present financial information with clarity and confidence. He has delivered over 500 keynotes and workshops worldwide and is the author of Improv Is No Joke and Taking the Numb Out of Numbers, using applied improvisation to enhance communication and leadership.
Jennifer H. Elder, CPA, CMA, CIA, CFF, CGMA, MS is a keynote speaker, trainer, and business coach with over 20 years of experience helping organizations transform their strategy and operations. She is known for making complex business and financial topics practical, engaging, and easy to understand, and has delivered training for Fortune 500 companies, government agencies, and CPA firms across the U.S.
What Topics Are Covered?
The course covers foundational and applied entrepreneurial concepts, including:
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